FBG business Thread (1 Viewer)

[glvsav37]

late to the party but business owner here too. I run a creative studio, things like websites, branding, brochures, marketing, etc.

lots of great info already covered. What I would add, in advertising, is to find the pain points of your customer and speak to that. Too many times I see service based business leading with:
• how long they have been in business
• logos of the manufactures they use
• how impressive of a fleet they have, etc.

Solve your clients problem and lean into that.
for instance if you are a rehab gym, no one cares howe many weight machines you have. Show how they can regain their lifestyle after they use you.
For things like lawn (or pool) services, show how the customer can recapture their fun/family time by hiring out those services.

think like that when advertising. It makes the customer desire to be in that situation.

Are you using any AI tools. If so which ones? There's soooo many.

just ChatGPT. Mainly because I'm a crappy writer, so i use it tow write small blurbs of web copy and social posts

 

[KGB]

For Fun, heres my website.

tell me where I suck, I made it myself

www.santanpools.com

You suck because you don't service Chandler where I live.

LOL, no, but if you have a 1 time job like a repair or tile clean or something, ill hook you up

 

[KGB]

For Fun, heres my website.

tell me where I suck, I made it myself

www.santanpools.com

just started with google ads. 118 clicks and 0 or 1 call I think

How is everything coming along with Satan's Pools, anyway?

I ended up not doing Facebook ads this year. But I have spent $1000 on Google so far.

How many clicks / conversions have you received?

220K views and 2.5K clicks.

Not sure on conversions, but if I got 2 new customers for $1000 id take it. But I think I have got some nice jobs and new customers. more than 2 for sure. I need to start asking how they got my number

 

[jwb]

For Fun, heres my website.

tell me where I suck, I made it myself

www.santanpools.com

just started with google ads. 118 clicks and 0 or 1 call I think

How is everything coming along with Satan's Pools, anyway?

I ended up not doing Facebook ads this year. But I have spent $1000 on Google so far.

How many clicks / conversions have you received?

220K views and 2.5K clicks.

Not sure on conversions, but if I got 2 new customers for $1000 id take it. But I think I have got some nice jobs and new customers. more than 2 for sure. I need to start asking how they got my number

That's such a healthy attitude. So many small business owners hate the advertising expense, and don't see it as the investment it really is. Lifetime value of a client is huge, especially for service businesses. Gotta spend to make and all that.

I asked about conversions because honestly, I'm not loving your website to drive business. Don't get me wrong - it checks the "we have a website box" (and that's an important box to check), but that's kind of all it does. Sure, if you show it to people they'll read it and give a positive opinion, but you're more interested in total strangers coming in blind and clicking. Huge difference.

Not that you asked me, but here's my .02 as someone in the industry: It comes off as bare bones. There's no navigation, you have to scroll way too long to get any info, and the content that is there is pretty short. The services can/should be an entire page. The "why?" - that's another page. That's not only good for conversion, but SEO as well - these days Google likes meaty websites with good info / solid content the best. And they like FAQ's - a short faq built right into the page makes for a stronger page. This could change in the future as AI further changes search, but right now, good, authoritative content wins.

That all said, if it's working for you, and you are happy with your contacts, it's all good. For many local businesses, they don't need the website to really compete with others - their google maps listing, reviews, and the fact that they have any website is enough. That could very well be you. I know personally, as a solopreneur, I don't want my phone ringing any more than it does (I purposely nerf myself online by putting pricing on my site, and it's high).

 

[KGB]

For Fun, heres my website.

tell me where I suck, I made it myself

www.santanpools.com

just started with google ads. 118 clicks and 0 or 1 call I think

How is everything coming along with Satan's Pools, anyway?

I ended up not doing Facebook ads this year. But I have spent $1000 on Google so far.

How many clicks / conversions have you received?

220K views and 2.5K clicks.

Not sure on conversions, but if I got 2 new customers for $1000 id take it. But I think I have got some nice jobs and new customers. more than 2 for sure. I need to start asking how they got my number

That's such a healthy attitude. So many small business owners hate the advertising expense, and don't see it as the investment it really is. Lifetime value of a client is huge, especially for service businesses. Gotta spend to make and all that.

I asked about conversions because honestly, I'm not loving your website to drive business. Don't get me wrong - it checks the "we have a website box" (and that's an important box to check), but that's kind of all it does. Sure, if you show it to people they'll read it and give a positive opinion, but you're more interested in total strangers coming in blind and clicking. Huge difference.

Not that you asked me, but here's my .02 as someone in the industry: It comes off as bare bones. There's no navigation, you have to scroll way too long to get any info, and the content that is there is pretty short. The services can/should be an entire page. The "why?" - that's another page. That's not only good for conversion, but SEO as well - these days Google likes meaty websites with good info / solid content the best. And they like FAQ's - a short faq built right into the page makes for a stronger page. This could change in the future as AI further changes search, but right now, good, authoritative content wins.

That all said, if it's working for you, and you are happy with your contacts, it's all good. For many local businesses, they don't need the website to really compete with others - their google maps listing, reviews, and the fact that they have any website is enough. That could very well be you. I know personally, as a solopreneur, I don't want my phone ringing any more than it does (I purposely nerf myself online by putting pricing on my site, and it's high).

Thanks for the feedback homie

I love your idea with the FAQ. it shows you are the "expert" in your industry.

I just wanted something so when I message people, they can see im legit. its not really for making sales. but maybe it could be. im thinking about maybe a seperate website for the tile cleaning as its really its own industry.

as far as the healthy attitude, thanks, I figure If i go to sell a customer, I can get 500-800 bucks, so that how I cme up with that.

You obvoiusly took some time with your response and I appreciate it

 

[KGB]

Wife and I are brainstorming business ideas and have been for a little while now.

I was self employed for over a decade doing home inspections but I couldn't grow the company because I couldn't trust others to do a thorough job inspecting and I got burned out. It was a lot of work for a few hundred bucks. A lot of liability too.

Been thinking about getting into some home improvement. Maybe start just doing fences and drainage and ramp up from there.

I know carpet/flooring like the back of my hand but the markup is not there.

If I could find a widget to sell that would be cool, too.

:spitballin:

update?

 

[KGB]

SO, for me, an average pool guy does 75 to 80 pools. I have 180.

I have 2 guys, so, I have 20 left over that I do.
I like to get to 50 and then hire someone. but I have a good prospect, so, if hes willing, I will bring him on with 20 and grow him. thats where im at

up to 3rd guy and 200 pools. need to grown him to 75 pools... currently, they do all the pools and I do things like run the business, buy supplies, drive around to fix what they cant figure out.

have a great pool tech/manager. bought a 2nd phone so when
i vaca I can hand him the business phone and actually vaca

 

[KGB]

Finance Guys.

Small biz. want to help my guys. Should I try to add 401K or can I roth help? only 3 employees and me